Narada held a meeting of the International Marketing Centre on 20 August. This practice signifies the implementation of Narada's globalization strategy.
From "export" to "globalization", Narada will reshape its international strategy, systematically develop global talent, and build an energy storage ecosystem with local partners.
Zhu Baoyi, chairman and president of Narada, said that globalization requires the formulation of a comprehensive strategic plan and full consideration of the coordination of global organizational management, resource allocation and talent development. In this process, Narada will always focus on customers, improve the quality of communication, solve client problems, and serve every single customer.
Previously, Narada has taken the lead in globalizing its operations in the industry. The business has covered more than 150 countries and regions, completed the market and marketing network layout in overseas, which formed a significant channel advantage.
Narada has established energy storage service centers and subsidiaries in Europe, North America, and South Korea in the area of new energy storage, which will further strengthen local services and improve operational efficiency and profitability.
In the future, Narada will increase the proportion of overseas business by relying on overseas subsidiaries. In order to ensure the smooth progress of the globalization strategy, Narada will also pay attention to the globalization operation, using the international and domestic resource markets to make the energy storage leading globally, and promote China's energy storage to the world.