On September 26, the “Gathering Power and Lithium for a Shared Future” 2024 Narada Automotive Battery Strategic Upgrade and Ecosystem Launch Event was held in Hangzhou. With over 200 leaders and guests in attendance, the company officially launched the Narada Parking Smart Lithium Battery, advancing towards the "5180" marketing strategic goal.

At the launch, Narada Vice President Liu Chenghao pointed out in his speech that, after thirty years, Narada has accumulated rich experience in areas like industry chain, technology, products, and branding. Leveraging its industrial integration advantages, the company can better control every component of its products, effectively managing costs and providing users with cost-effective products. As a seasoned manufacturer of automotive start-stop parking auxiliary batteries, the company's newly launched smart lithium battery for trucks has gained wide recognition and love from end users.

The automotive battery market is currently experiencing new growth opportunities. Narada highly values the future development of its automotive battery business. Recently, it officially established the Civil Business Division to coordinate the future marketing efforts of the automotive battery business, ensuring organizational support. The automotive battery business is a crucial part of Narada's "333" business strategy and one of the key markets for the company's high-quality development. Narada will continue to increase R&D investment, improve product performance, optimize production processes, enhance service guarantees, and strengthen brand building and market promotion to let more people know, trust, and choose Narada.

Following this, Chen Chao, General Manager of the Civil Business Division, provided insights into the strategic plan for the automotive battery sector. The automotive battery business, as an essential part of the Civil Business Division, will focus on channel construction and empower market terminals. In terms of lead-acid battery products, the company's Wuhan production base boasts the leading fully automated AGM production line in China, ensuring stable product quality through in-house research and production, further enhancing core product competitiveness. As for lithium battery products, Narada, with over 20 years of experience in the lithium battery industry, continues to focus on safety. The materials, cells, and BMS for the parking lithium battery are all self-developed by the company.

In the next step, the company will empower the market in product positioning, sales strategies, promotion methods, brand communication, and service support, helping partners quickly scale up and grow the automotive battery business sector rapidly.

Wu Zhangquan, General Manager of Narada's Linping Production Center, introduced the company's smart manufacturing capabilities, integrating physical and digital technologies. He pointed out that, after 30 years of development, Narada has established large-scale, high-quality lithium battery supply capabilities. The Linping Production Center is equipped with fully automated production equipment, including an AGV unmanned feeding system and a fully automated inspection and logistics system. The in-house developed MES and SAP systems allow full-process visualization of production and traceability of the product life cycle, significantly improving production efficiency and product quality.

The Linping Production Center, as the production base for Narada’s smart parking lithium batteries, will ensure the supply of high-quality lithium battery products that users can trust, providing strong support for the commercial success of partners.

Official Release of Narada Parking Smart Lithium Battery

After 30 years of accumulation, Narada now stands at a new historical starting point. With increasing competition in the automotive battery market and the accelerated transition to lithium batteries, what steps will Narada take?

At the event, Gao Xinqiang, Head of Narada’s Automotive Business, and Zhou Gang, Director of the Electrical Control Research Institute, provided an in-depth analysis of Narada’s smart parking lithium battery from the perspectives of market and technology, discussing its technical advantages, marketing strategy, and service guarantees.

Gao Xinqiang stated that lithium batteries are continuously advancing in energy density, cycle life, and safety. In the field of truck parking products, lithium batteries are gradually replacing lead-acid batteries as the primary power source, and future large-scale growth is inevitable.

He mentioned that in terms of the marketing strategy for Narada’s smart parking lithium battery, the company introduced the "5180 Strategy": 5-year replacement and 5 excellent plans; 8 channels and 8 supports; a plan for 180 city partners, and 5180 terminal service managers. At the same time, Narada will establish service outlets in various provinces and cities to provide 24-hour localized service.

Zhou Gang highlighted the product’s excellent performance in terms of cell design, PACK structure design, and process design. He said Narada’s smart parking lithium battery has superior low-temperature performance, retaining more than 90% of discharge capacity in -10℃ environments and over 50% even in extreme cold at -35℃.

He added, “We simulated and verified 50,000 vehicle start-ups, with no damage to the cells. Assuming 10 start-ups per day, the product supports safe application throughout its entire lifecycle.”

In the subsequent Q&A session, Zhou Gang and Gao Xinqiang answered questions from partners regarding after-sales service and product standards for Narada’s smart parking lithium battery.

Automotive Battery Special Salon

In the special salon session, Zhang Huasheng, Senior Sales Manager of Narada’s Automotive Business, and industry experts discussed the theme of “Marketing for Smart Parking Lithium Batteries,” covering topics such as lithium battery technology development, market demand, and brand assurance.

The salon participants noted that lithium batteries, with their advantages of fast charging, long range, and extended cycle life, perfectly address the pain points of lead-acid batteries, marking the arrival of the lithium battery era in parking applications. In the future, companies with good products, services, and marketing will quickly capture market share in the competitive automotive battery market.

Formation of the Automotive Smart Lithium Battery Advisory Committee

At the launch event, the first Narada Automotive Smart Lithium Battery Advisory Committee was officially established. The committee includes 16 appointed members, all of whom are long-term partners of Narada’s automotive battery business. They will serve as the company’s “strategic advisors” and “brand ambassadors,” providing valuable insights for the development of Narada’s automotive battery business.

Gao Xinqiang expressed his gratitude to the committee members for their longstanding support of Narada. He stated that in future cooperation, the committee will play the role of a think tank, helping Narada’s automotive battery business avoid unnecessary pitfalls in its development. Narada will also fully utilize this platform to unite partners, share resources, and collaborate for mutual success. Gao Xinqiang then announced the marketing policies for Narada’s smart parking lithium battery to the partners.

At the flag-giving ceremony, under the witness of the guests, Gao Xinqiang presented flags to five Narada regional sales leaders. They will now take on their responsibilities and head to different regions of China to carry out sales and service work.

On the same day, partners also visited the production site of Narada’s smart parking lithium battery. The successful conclusion of this event marks the start of Narada's automotive battery strategic upgrade.

In the future, Narada will provide support for partners through strategic alignment, product lines, innovation, promotional policies, and service upgrades, ensuring continuous market growth.